Most of the time there isn’t a problem when it comes to installing tracking code on a website. However, depending on the placement of your code, it may have an effect on how accurate the data is that you’re collecting. To get the most out of your tracking code, I recommend the Chrome add-on called Tag Assistant. Currently, it works for Google Analytics, Adwords Conversion Tracking and Remarketing, Doubleclick Floodlight and Google Tag Manager. I thought it seemed a bit redundant and unnecessary until I used it for the first time.

Once installed, you can check any webpage to see if tags are present and if they are installed correctly.

If any tags are found it will look like this:

Tag Assistant will also give suggestions on implementation with links back to Google’s support pages if you need it.

It’s also a great way to see what other websites are tracking…or attempting to track. All too often I’ll find websites like this:

Happy tagging!

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