Who we are

We're a team that spans the lifecycle of software development. From strategy to design and development, to marketing and growth. We come from varied backgrounds and experiences which means we know how to navigate your world. We use this knowledge to bring insight to every project, in every industry.

The majority of us live in West Michigan, with a handful of team members in other parts of the country. No matter where you’re based, we’re pros at working and collaborating with people in all time zones.

How we work

We partner with you, building the team that's right for the situation or problem at hand. We’re driven to help you achieve your end goal which means we’re going to:

  • get hands-on
  • ask tough questions
  • test your assumptions

Our goal is to leverage our experience to build you the best digital product possible. From strategy, to prototypes, to apps that run for years, we can do it all. We build beautiful consumer-facing apps, and robust APIs that work behind the scenes. Our team works with you, and we're here for your success.

Our People

Portrait of Allison McMillan

Allison McMillan

Developer/Director of Employee Experience

Allison was first introduced to programming at a Rails Girls workshop after a career as a nonprofit executive. She is also an international conference speaker living in the Washington, DC area. When she’s not writing code for us, she invests her time leading the People Committee which focuses on the health and happiness of our team members!

Latest blog post:
Virtual Town Hall Tools
Portrait of Andrew Bredow

Andrew Bredow


Andrew is a senior developer who enjoys working closely with clients to make projects successful. He’s experienced in a variety of technologies through his involvement in the software industry over the past decade.

Portrait of Ben Lambert

Ben Lambert


Ben is an iOS developer and designer. He has a passion for building rich and intuitive UI /UX experiences for mobile. In his free time, he enjoys creating mobile app games.

Portrait of Brian Ryckbost

Brian Ryckbost

Vice President

Brian is a veteran software developer that pairs his technical vision with an entrepreneurial mind to drive the company forward.

Portrait of Cameron Bass

Cameron Bass


Cam joined Collective Idea as an intern, instantly falling in love with the endless potential of developing software. He’s now a full-time team member, working on a variety of client and internal projects.

Portrait of Chris Gaffney

Chris Gaffney


This Michigan native brings a plethora of experience in event-driven programming and hardware integration systems. He’s also responsible for driving forward our product, Dead Man’s Snitch.

Portrait of Chris Rittersdorf

Chris Rittersdorf


Chis has been interested in computers and programming since owning his first NES as a child. At Collective Idea, his expertise is in web and mobile development.

Latest blog post:
Arduino Programming in Vim
Portrait of Daniel Morrison

Daniel Morrison


Daniel founded Collective Idea in 2005 to put a name to his growing and already full-time freelance work. He works hard writing code, teaching, and mentoring.

Portrait of David Genord II

David Genord II


David has been building websites since 8th grade. After working to integrate third-party automotive data with internal systems, he now brings his vast and wide knowledge to Collective Idea.

Portrait of Denise Carpenter

Denise Carpenter


Denise comes from a medical background where she was a Radiographer. A career change and four years later, she’s now a full stack web developer for Collective Idea.

Portrait of Eric Milford

Eric Milford


Eric’s career in developing well-architected web applications spans over a decade. He’s worked for established companies and small startups.

Portrait of Jason Carpenter

Jason Carpenter


Jason has an entrepreneurial spirit which has led him to start four companies in his young career. Couple that with his robust knowledge of programming, he’s a double threat.

Portrait of Jason Roelofs

Jason Roelofs


Jason is a senior developer who has worked in the front-end, back-end, and everything in between. He has a deep understanding of all things code and can craft solutions for any problem. Jason leads development of our hosted CMS, Harmony.

Portrait of Joshua Kovach

Joshua Kovach


Josh’s skills include web and mobile development and he enjoys developing APIs and Android Apps. He is also a mentor on HackHands, pairing with programmers working through coding issues.

Latest blog post:
Guard is Your Friend
Portrait of Kyle Magnuson

Kyle Magnuson


Kyle first became interested in programming after taking engineering classes in high school and enjoyed working on both Android and iOS apps for Hope College. Soon after graduating from Hope, he came to work for us despite the allure of returning home to his native Chicago-land.

Portrait of Mac Fowler

Mac Fowler

Director of Strategy

Mac brings 20 years of experience across a broad range of technology. Though his work he empowers our client’s growth by connecting the dots between engineering, design, customers, and the business through great user-focused strategies.

Portrait of Matt Slack

Matt Slack


Long a secret weapon at Collective Idea, Matt has been involved with Collective Idea projects since the beginning. He’s our resident web front-end master (webmaster?) who can knock out CSS and HTML faster than you can think.

Portrait of Mike Kopchick

Mike Kopchick


Mike fell in love with software development when he learned BASIC in elementary school. As a senior developer, he built production code for all kinds of companies, from non-profits to start-ups to Fortune 500 companies.

Portrait of Patrick O'Dell

Patrick O'Dell


Patrick joins Collective Idea with an eye toward the future of interfaces and a goal to create solutions that are intuitive, thoughtful, and engaging.

Portrait of Ray Brown

Ray Brown


Ray draws from a long design background and an empathetic UX bent to build beautiful front-end code. He focuses on building tools that have a positive impact on the people around us and the world we live in.

Portrait of Ryan Glover

Ryan Glover


Ryan is a U.S. Air Force veteran who now works as a software developer for Collective Idea. Before joining us, Ryan used to develop software for multiple government intelligence agencies.

Portrait of Sasha Wolff

Sasha Wolff

Marketing and Communications

Sasha leads the marketing, communications, and PR at Collective Idea. She also leads marketing efforts for Dead Man’s Snitch and Harmony. Sasha considers herself a jack of all trades and prides herself on learning new skills.

Portrait of Tim Bugai

Tim Bugai


Programming since the age of 8, Tim has a strong background in agile software development, Ruby, JavaScript, and iOS. He’s also helping our team with mobile application development, often leading the charge.

Portrait of Tres Trantham

Tres Trantham

Solutions Architect

Tres focuses on strategy and technical architecture for clients big and small. He leverages a diverse background in product engineering and enterprise data warehousing to shape solutions that are both pragmatic and forward thinking.

Portrait of Troy Spruit

Troy Spruit


Troy has been building software for nearly 25 years in about every technology you can think of. His experience comes from working in manufacturing companies, creative companies, and his own company.

Portrait of Victor Sirotek

Victor Sirotek

Design Director

Victor leads design efforts for both Collective Idea and all of our wonderful clients. He’s enjoyed designing apps, interfaces, and thoughtful experiences since 2002.