Collective Idea Named 2016 Stellar Start-Up

Holland, Mich., Dec. 1, 2016 - Collective Idea is one of ten Michigan businesses named as a Stellar Start-Up by the BEST of MichBusiness Awards. The award ceremony, put on yearly by MichBusiness, is dedicated to recognizing companies and individuals who make Michigan a great place to do business.

Collective Idea, a custom web and mobile software development company, is the only West Michigan business to be named a 2016 Stellar Start-Up by MichBusiness.

The Holland-based company began in 2005 with a small team of three web developers. Today, Collective Idea boasts 29 full-time team members, including five in other states.

“Even though we’ve been around for a while and we’re larger than our original team of three, we began as a startup and are still very much a startup in the way we work,” says Daniel Morrison, president of Collective Idea. “Right from the beginning, we adopted the agile, entrepreneurial spirit of a Silicon Valley startup. We continue to use that mentality to innovate creative and highly-customized web and mobile software experiences for companies around the country.”

In addition to recognizing Stellar Start-Ups, the BEST of MichBusiness gave out awards in other categories like best non-profits, CEOs, community leaders, and more. Other businesses recognized include Atwater Brewery, Crystal Flash, and Bluewater Technology. The award gala was held at the MGM Grand Detroit on December 1.

Photo of Sasha Wolff

Sasha graduated from Calvin College with her degree in Film Studies. She has worked in television news, social media, freelance writing, content marketing, photography, and video. In high school she worked as a grocery store bagger and made it to the regional bagging competition.

Sasha has a terrible sweet tooth and enjoys running to work off all of the sweets she eats. She has completed a half ironman, 2 marathons, 6 half marathons, several 5Ks, a few triathlons, and owns more running shoes than purses.

Originally from California, Sasha moved to Grand Rapids in 2003 and loves being in Beer City USA.


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