Collective Idea Honored by State of Michigan

Named one of the Michigan 50 Companies to Watch for 2017

HOLLAND, Mich., April 6, 2017 – Collective Idea has been recognized as one of the 2017 “Michigan 50 Companies to Watch,” an awards program presented by Michigan Celebrates Small Business.

Collective Idea will be honored at an awards ceremony during the thirteenth annual Michigan Celebrates Small Business gala event, May 4, 2017 in Lansing, Mich.

Collective Idea is one of the leading software and digital product development businesses in West Michigan. The Holland based company has a portfolio of clients from around the world ranging from small startups to Fortune 50 companies. Over the past 12 years, they’ve created apps and software focused on education, health, auto, security, consumer electronics and more.

“We’re honored to be one of the Michigan 50 Companies to Watch in 2017,” said Daniel Morrison, president of Collective Idea. “We’re proud of our 12 years of serving clients in Michigan and beyond. We feel privileged to call Michigan home.”

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Companies making it to the “Michigan 50 Companies to Watch” list are a remarkable group of second-stage companies. Defined as having 6 to 99 full-time-equivalent employees and generating $750,000 to $50 million in annual revenue or working capital from investors or grants, these companies form the backbone of Michigan’s economy. Representing all regions of the state and a diverse range of industries, companies like Collective Idea are known for their exceptional entrepreneurial leadership, creation of innovation or use of innovation in creative ways, and their sustainable competitive advantage.

Winners were selected by Michigan-based judges from the banking, economic development, entrepreneurship development, and venture capital communities.

Michigan 50 Companies to Watch is presented by Michigan Celebrates Small Business.
Founding underwriters are the Michigan Economic Development Corporation, PNC Bank, AF Group, and Dynamic Edge, Inc.

About Collective Idea

A Michigan company founded by Daniel Morrison in 2005, Collective Idea is a collection of developers, designers, marketers and makers that collaborate to craft user friendly and innovative software experiences for multinational companies, small startups and everything else in between. More at